I've always been a big believer in karma but more recently I've seen it in action a lot more.  How?  Well, for starters, I try to approach all my projects and interactions with people with genuine good intentions.  For every great opportunity I'm given, I try to figure out a way to bring in those people I know will add value in my business network into the fold.  By finding ways to create win-win situations and continuing to look at the big picture, I've found it is a great way to pay my success forward.  The one caveat?  I don't expect someone to return the favor.  I'm talking about good karma here.  Not bartering.  Not tit for tat.  Not keeping score.

With this said, I still feel like I'm not articulating very well what karma really means to me and why it's become an underlying theme in the way I conduct business with clients, colleagues, and contacts in my network.  In other words, I'm just not doing it justice.

Recently, in a phone conversation with Scott Monty, I brought up the subject of "keeping the good karma going" as I refer to this loose philosophy of karma I have and he said it reminded him of an article he had read in Ad Age by David Armano titled Marketers, Interested in Some Karma?  Visualizing Chris Anderson's Free Economy. If you look at the diagram created by Armano and substitute words like "connections", "recommendations", even "shout out"  for what the person/company gives away in illustration #4, you'll hopefully understand a little more about what I am talking about.

I especially liked the comment left by Nicholas Kinports where he calls karma a "cosmic return on investment".

Word.

P.S.  After reading this article, I checked out David Armano's blog Logic+Emotion, also recommended by Scott and have to say it's now a must-read, in the "email subscribe" category.  I'm a visual person and have an uncanny penchant for diagrams and the old-school white boards of the late 1990's...his blog feeds my marketing cravings!

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