Sunday
02Nov2008
15 Days of Marketing Day Two: Building Your Marketing Resume
Sunday, November 2, 2008 at 12:25AM
A lot of people have a traditional marketing background and are translating that into social media and word of mouth marketing. For others who might not have a related degree or formal professional marketing, you can still take steps to build your marketing resume. I'm going to outline a few ways to do that in today's post.
The moral of the story? Just because you don't have a degree in marketing or a marketing resume doesn't mean you can't school yourself. Just be persistent, consistent, and passionate. All three are equally important. Don't sign on with a marketing network and agree to review coffee if you're solely a tea drinker. On the same token do, definitely, agree to review a state-of-the-art printer if you run your business from home. Then talk about it. Invite your blog readers to ask questions. Keep the conversation going. Trust me, someone will notice.
YOUR HOMEWORK ASSIGNMENT
Pick one or two of the points above and take action. Do it today. Then share with us what you did and why you're excited about it.
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- Sign-up for a few marketing networks. There are lots of networks geared toward moms: Mom Central and Mom Select. Another geared toward savvy women: One2One Network. And a couple that have something for everyone: Communispace and BzzAgent. Marketing networks provide a way for their clients' brands to reach a target audience using word of mouth marketing. They also allow for more in-depth feedback on products by fostering a community around their brands.
- Become an Expert for a social shopping site like Wishpot (where I'm Chief Mom Officer). Right now Wishpot is accepting wedding and baby experts. More channels including Deals, Handmade, and Fashion are coming soon.
- Apply for a contributor spot on a blog network like Blissfully Domestic, Type-A Mom, or Blogher (and by the way, Dads are welcome at Blogher too!)
- If appropriate for your niche, sign up for an account at NewsVine and write on topics to establish yourself as an expert and citizen journalist.
The moral of the story? Just because you don't have a degree in marketing or a marketing resume doesn't mean you can't school yourself. Just be persistent, consistent, and passionate. All three are equally important. Don't sign on with a marketing network and agree to review coffee if you're solely a tea drinker. On the same token do, definitely, agree to review a state-of-the-art printer if you run your business from home. Then talk about it. Invite your blog readers to ask questions. Keep the conversation going. Trust me, someone will notice.
YOUR HOMEWORK ASSIGNMENT
Pick one or two of the points above and take action. Do it today. Then share with us what you did and why you're excited about it.
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Reader Comments (11)
In the past few months I have signed up for several of these. Looks like I"m on the right track and didn't know it. WHOO HOO!!
Alyssas last blog post..http://lifefrommylaptop.com/2008/11/10/dont-you-just-love-giveaways/" rel="nofollow">Don’t You Just Love Giveaways?
Hey! Stuff I've already done! I'm not so clueless as I thought!
Jodys last blog post..http://www.iowageekonline.com/2008/11/stop-with-bailouts.html" rel="nofollow">Stop With the Bailouts!
I am trying really hard to catch up here. I am already a BzzAgent (have been for a very long time), and I am a member of MomSelect and BlogHer already. I also signed up for Mom Central, and One2Zone. I am going to apply for writing positions but I have to find my best writing samples.
This is great!
Kristina Brooke aka Mom on the Rises last blog post..http://feeds.feedburner.com/~r/MomOnTheRise/~3/448858665/" rel="nofollow">Review and Giveaway: Build-A-Bear Hype
Signed up for OnetoOne and for Blogher! Excited because I totally need to be accountantable to someone else for blogging and posting on a blog. When I give my word to someone I do it but for some reason I can't keep my word to myself ?!? Hmmm...should think about that a little more maybe.
Thanks Jessica!
i just joined some of these sites you mentioned- thank you for motivating me!
Ashley Barnharts last blog post..http://blessedbarnharts.blogspot.com/2008/11/cheap-and-cool-gift-idea.html" rel="nofollow">Cheap and Cool Gift Idea
[...] SEE ALSO: 15 Days of Marketing: Day 2 [...]
I joined Mom Central and Mom Select today, though I have come across those sites numerous times in the past. I am already a member of One2One Network and Wishpot.com (working on becoming a Baby Expert). :)
Christys last blog post..http://feeds.feedburner.com/~r/Shakethesalt/~3/457855962/" rel="nofollow">Marketing Thoughts, Part 2
i signed up for wishpot, one2one, newsvine, and requested to be a contributor at blissfully delish. not sure i see how becoming an expert at wishpot would be useful. not really a big online shopper. the only thing i'm good at shopping for is food! i do not have a shoe problem, i have a fresh produce problem, ha!
jenna @ foodwithkidappeals last blog post..http://foodwithkidappeal.blogspot.com/2008/11/turkey-day-recipes-spiced-pumpkin-seeds.html" rel="nofollow">Turkey day recipes-Spiced pumpkin seeds and Orange Cranberry Sauce
I signed up for one2one, mom select, and mom central. I've been a part of one2one before and it will definitely help give me a great start and have things to talk about on my site.
Here's my homework:
http://comfortjoydesigns.blogspot.com/2009/01/15-days-of-marketing-day-2.html
Deborah @ Comfort Joy Designs
comfortjoydesigns.blogspot.com
comfortjoydesigns{AT}gmail{DOT}com
Deborahs last blog post..http://comfortjoydesigns.blogspot.com/2009/01/15-days-of-marketing-day-2.html" rel="nofollow">15 Days of Marketing - Day 2
I signed up for about 4 different sites today! There were a lot of these I had been *thinking* of signing up with, but just hadn't done it.....This post gave me the motivation to get it done! Thanks Jessica!