I like the tips you provided here, however, not all bloggers are reviewers, not to mention, even if they are, that might not be the main focus for their blog. I have a PR OK link for that kind of info. My about I want to tell who I am, what I'm about. I am definitely not all about reviews or giveaways, nor is my blog, y'know?

As far as what to tell about YOURself on the about page, what is it people like to see? How much is too much? That's my issue, I feel like I say too much.

Reaction: Dang! I need to work on this!

Action: Done! :-)

Thanks for the tips!! You're the best!

Thanks for this post Jessica. It's great! I like to think of the "About Me" page as kind of like a resume. It's wise to keep it current & up to date. Looks like I have some updating to do on my blog. It's been about a year since I got inspired to work on my blog as I reviewed your 15 Days of Marketing with Jessica Knows series! =)

It's very helpful to have a list like this and I imagine the list would be different for each PR depending on what type of blog they're contacting.

As a social media/live music blogger, I've had similar "About" page conversations with my PR contacts. I have a unique set up so I've found that it's very important that I spell out exactly what PR needs to do and the best way to get coverage on my blog.

It's great to see a list like this because it makes things easier for everybody. And it allows bloggers see things from a PR perspective. Which is important because a lot of bloggers are new to working with PR and often don't know which information to provide or how to present it. It's also good for veteran bloggers who are need in of a little refresher course and update ;)

Thanks for sharing!

I'm with Lisa & Jack, I have an about page that's geared towards my readers. I independantly review the toys that my kids play with, but never really thought about PR and having companies read it. I'd love to do reviews for companies, but don't want to loose that "for the reader" vibe of my blog.

How do bloggers who, like you said, "share their point of view and have an independant voice" reach out to companies and compete with bloggers specifically looking to review products, etc.

I also look for how bloggers are networking within their industry - do you go to conferences, participate in regular online discussion groups, have an active membership in say twittermoms or mombloggersclub.

I also look at things like how many kids do you have, their ages, do you have any particular life slant like do label yourself an 'eco' mom (for instance).

And in some situations have clients that want me to track numbers like blog followers, average unique visitors but this is up to you whether you want to make this public or not.

Finally be sure to update your information on a regular basis!

Linda will have to do some work on her "about me" page. Linda appreciates your insight and Linda thinks you have some great ideas here!

Just kidding! You're awesome!!

I have separate pages for About/Advertising/Contact/Press. I like to keep my about page really personal and fun. Business is on the other pages.

I guess I will have to do some work on this. I have some of these broken out on separate About Me and Contact pages...and some of the suggestions I do not have at all. Great stuff!

Great info! I think I have all this. You might mention people add their name. It seems so obvious, but I'm always surprised when I can't find someone's name and I have to call them "The Johnson Chronicals" girl.

I've never really given a lot of thought to my "about me" page. After reading your post and reviewing your about me page, I realize the difference a well written page really makes. Writing it in third person definitely adds more of an air of professionalism to it. Thanks for sharing some valuable information. Stumbleupon rocks! That's how I found your site. I'm bookmarking for sure.

Very helpful post! I have some work to do...yikes more on the list ;) BIG thanks!

I came across your post after reading Mizz Information’s spot-on assessment of your blog posting. (http://www.mizzinformation.com/2009/10/all-that-is-wrong-with-social-media.html)

Your advice seems geared to help bloggers become the best PR whores they can be. (Pick me! Pick me! I can prove I'm just the kind of person you want to write glowing reviews!)

I expect heat from my reply (assuming you have the courage to post this), but your advice is, to my thinking, a shining example of the crass and cynical attitudes of too many corporate PR types who actually think they can manipulate the social media space. Find enough sellout bloggers to rave about a product. Incent them to blog as soon as possible to get the buzz going. Keep your fingers crossed that you built enough positive buzz momentum to overwhelm the Debbie Downers who want to rain on your parade.

I don’t know anything about the specific process you use to reach out to bloggers to help your clients get good PR. For all I know, you go out of your way to be as equitable as possible to avoid stacking the deck to generate an artificial positive bias. But that is not the takeaway I got from your posting. It seems to me that you’re encouraging people to (wink, wink, nod, nod) prove to you how much of a shill they can be. What you’re saying to me is that you don’t trust the product enough to let it rise or fall on its own merits.

Two quotes attributed to PT Barnum come to mind: "There's a sucker born every minute” (those who find your information helpful), and "You can fool some of the people all of the time, and all of the people some of the time, but you can't fool all of the people all of the time" (self-annointed social media PR experts who think they can game the system).

To those bloggers ready to jump on my curmudgeonly take on this: Make a living any way you want. But the only way I will ever have any reason to trust anything you say is if are transparent. If you’re not disclosing the nature of your relationship with the Fleishman Hilliards of the world, your ‘emperor has no clothes’ moment is coming.

Actually, I should probably thank you, Jessica, for your post. I’ve never seen a clearer view inside the questionable social media ethics and tactics that are, sadly, too frequently employed by spin merchants who think they can ‘manage’ their brand in the online world.