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JessicaKnows.com is published by Jessica Smith of Fleishman-Hillard's Sacramento office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Fleishman-Hillard or its clients.


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Monday
Apr272009

Blogging, Double Standards, and Recommendations

You know what, I'm not really even sure where to begin with this post.

Bloggers are being scrutinized for transparency and disclosure issues but the same "traditional" media that's reporting on it?  Pot.  Meet.  Kettle.

Case in point.  I was recently quoted in an article in a major newspaper.  While I wasn't misquoted, what I said was grossly taken out of context.

I have a disclosure policy on my blog that says that I may have been compensated for some reviews.  Let's be clear here.  Compensation has many definitions and unless I say the post was "sponsored" by someone?  I did not receive cash.  I received either a product or service for review.

Also, I was quoted as saying, "I choose not to be critical."  Some people reading this took it as an implication that I'll write a positive review no matter what.  That's hardly the case.  I refuse to review something that I cannot personally provide a positive recommendation for.

Furthermore, when I was approached by the reporter about the story in question, I was told that it was going to be about how big companies are using social media to reach out to women.  The reporter was very nice, agreeing to interview me after my son's bedtime, and we talked at length not just about blogging.  In fact, we talked at length about my professional experience before becoming a mom and how I've been able to enjoy the best of both worlds of having a career and spending quality time with my son.

My bad for not thinking that a positive conversation would turn into a scathing post.  In other words, not only was the angle of the article not transparent or disclosed, but I was completely mislead and taken out of context.

You know, I'm seriously considering taking Jessica Gottlieb's lead in ONLY doing paid reviews for product samples (in other words, large high profile campaigns would not apply).  Then?  There's no question.

I enjoy trying out products and services and writing about those that impress me and add value to my lifestyle.  However, it's a myth that bloggers a getting paid large sums of money in exchange.

Yes, the perks are great.  I get to go on cool trips, drive a sweet ride, and have access to some products before the public does.  But unless I've otherwise indicated in a post that I've gotten cold hard cash by saying "sponsored"?  I haven't.

So what do you all think?

As the FTC begins taking a closer look at bloggers...should we eliminate the gray areas and only do paid advertorials?  Weigh in by casting your vote in this poll and leaving a comment here on my blog.




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Reader Comments (4)

[...] is a snippet from her post, Blogging, Double Standards and Recommendations: Bloggers are being scrutinized for transparency and disclosure issues but the same [...]

[...] Queen of Spain and that led me to Single Mom Seeking, and of course I left a comment yesterday on Jessica Knows, and deep down I feel like we are all missing the [...]

[...] Read more here [link] Tags:bias, blogging, corporate, hackademic, interest, Journalism, PR [...]

[...] integrity, disclosure, transparency started reappearing a couple of months ago with these articles here and here. Last night I saw Jessica Gottlieb mention Blogging with Integrity on Twitter and then it [...]

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