I started a Virtual Assistant business recently. I am looking for a way to market it without seeming pushy. I want to make sure that people know that I am there. What do you suggest for getting my name out there?

Cassie Boorn

CassieBoorn.com

Cassie,

That's an excellent question.  The best way to not be pushy?  Demonstrate your value.  If you can offer a compelling reason for potential clients to seek you out then THEY'RE the ones who will be worrying about being too pushy.

Here's how I suggest you do this:

• First, start leveraging LinkedIn.  Make it a platform you use each and every single day.  That's where people network in the context of business online.  Request introductions from your existing connections to those that would be your dream clients.  Obviously you're not going to target the CEO of a major corporation.  Small business owners need virtual assistants because having a VA means flexibility, affordability, and room to grow.


• Once you've identified your ideal target clients, now you've got to start demonstrating your value.  Become active in LinkedIn groups where your expertise can shine.  Offer advice when asked.  Blog about your work and the value that you add.  As you hone these relationships on LinkedIn, start connecting with them on Twitter and Facebook.  This does not mean requesting friends and followings and connections all in one day.  Relationships need to be nurtured and trust needs to built.


• Again, it's important to offer compelling reasons for people to work with you.  If you do set up an appointment with a potential client, be on time.  Be prepared.  Do your homework.  Follow through and follow up.  Most people hire a virtual assitant to carry out a lot of those actions on their behalf...especially doing the homework, following through, and following up.  So if you can't do it for them, how can they trust you do the same on their behalf.


• As you start getting clients, ask them if you are meeting their expectations and what you can do to exceed their expectations.  People who exceed expectations always attain success.  Be one of those people.


• Ask for testimonials of your work via LinkedIn.  Then ask permission to post that same feedback on your business blog or website.


• Finally, always keep your eyes and ears open for an opportunity.  If someone has a need, you need to offer a value proposition.  In other words, you need to be able to show them their return for their investment in your services.

Hope this helps Cassie!  Good luck as you build your business and please come back and let me know if you find any of this advice helpful.

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