Looking for something?  Search here...

 Feed Your Craving & Subscribe

Subscribe to Jessica Knows by Email





JessicaKnows.com is published by Jessica Smith of Fleishman-Hillard's Sacramento office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of Fleishman-Hillard or its clients.


Alltop, all the cool kids (and me)





Powered by Squarespace
« The Ellen Show: Social Media Fantasy Campaign | Main | Separate Review Blog? Bad Idea in My Opinion »
Friday
08May2009

Nielsen's Power Moms. I'm One of Them.


Image representing Nielsen as depicted in Crun...
Image via CrunchBase


Holy Moly!

My head is still spinning from the news I heard today...on Twitter first (shocker) when my colleague Kelly at Care.com tweeted a note of congratulations.

At first I thought it was a joke, because earlier this week I was told I got the "Mother of the Year Award" and, well, you can watch the video about that below.

After taking a deep breath, I clicked the link and started reading a Power Point presentation (hence the reason why I did not get my Google Alert)...I kept reading down the different lists, recognizing lots of moms I know and LOVE in the blogosphere when I finally got to the last page and there it was.  My name!  On the Power Pack list!

Nielsen (yes, the same Nielsen that rates the television shows we watch) included me on their Online Power Mom 50 list
“Nielsen Online’s Power Mom 50 is a collection of leading voices in the mom blogosphere based on a blend of blog posts and comments, and inbound/outbound captured via Nielsen BuzzMetrics, as well as Twitter followers and other metrics.

The complete list is available here.”

-Jessica Hogue, Research Director, Nielsen Online
Power Moms Consumer Insight Report

Seriously?   Seriously!!!!!

When I first saw the term "Power Pack" it made me think of those little pouches of energy goo my husband slurps for his mountain bike rides.  Yeah, not even close.  Nielsen defines "Power Pack" moms as:
“…Momfluentials that pack too much of a punch to be categorized. These women create powerful mom networks; speak around the world on the dynamic digital world of mom; and have legions hanging on their every word -via TV, magazines, podcast, blog or tweet.”

And who are they?

I'm humbled, thrilled, and completely floored that I'm on the same list as all these amazing women.  I would have liked to have seen Elisa Camahort Page, Allison Worthington, and Michelle Lamar (in addition to a slew of other women that I expect to replace us on the list next year, you know who you are!) on the list.

And I also predict with all her Whrrl'g, Tweeting, and blogging, Alison Sweeney may just make that list at some point, too.  Yes, THAT Alison Sweeney who you can see on Ellen Monday talking about EA SPORTS Active.

Oh, and here's the "Mother of the Year" award I was talking about.



Reblog this post [with Zemanta]

Reader Comments (2)

You ROCK Jessica! I love your blog, and you definitely deserve to be on this list. I want to thank you for always sharing your tips for success, and for being an inspiration.
Congrats!

May 13, 2009 | Unregistered CommenterEve @arewethere

[...] their “reach”, their google ranks and the fact that Nielsen’s has ranked both Jessica Smith and Jessica Gottlieb as power [...]

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>