Let's face it, when it comes to blogger outreach and marketing, PR professionals and business owners alike are always asking bloggers the same question:

"What are your page views per month?"

This has become the bane of a lot of bloggers' existence as they try to increase their traffic in order to get it to a level where advertisers and marketers want to work with them.

After all, pageviews equal eyeballs.  Right?

Yes...they do.  But with a caveat.

What are those eyeballs doing?  Are they staying and engaging, or are they bouncing back to their search results?  Are they digging in to the content or skimming over for 10 seconds?

What if instead of just paying attention to number of page views, advertisers and marketers paid attention to number of minutes the average reader spends on a blog?

Would it change their mind about who to work with?

From a marketer's side, it would sure change the game for me.  Personally, I'd rather have my brand on a site that gets 200 hits a day with an average of 2 minutes per visit than a site that gets 2000 hits with an average of 10 seconds per visit.  Not just because of total minutes spent, (24k vs 20k) but because of the average time spent per user.

From a blogger's side, I would pay more attention to providing quality content so that my loyal readers can expect consistency and keep coming back for more and new visitors will take the time to delve into more than one post.

What do you think?  Do you think advertisers and marketers should start paying more attention this?

According to my GetClicky analytics, at time of posting, the average time a visitor has spent on my blog today is 2 minutes and 55 seconds.

The majority of those reading this will probably know how many page views they  get per month, but do you know what your readers are doing once they arrive at your site?

*The above link for GetClicky is an affiliate link, however, I have been using them for almost a year now and have been more than happy with their reporting and the level of detail they provide real time is phenomenal.

Related articles by Zemanta

• Mommy Blogger Product Reviews-exposure for your product (techtalkformoms.com)


• Some Australian PR Reps don't get blogs (duncanriley.com)


• How PR and Bloggers Can Help Each Other (myventurepad.com)


• What Would You Like To See? (tastelikecrazy.com)


• Why Social Media Marketing Makes Brands Nervous (chrisabraham.com)